The Accreditation Program is the first step for organizations that wants to become an LGBTQ+ Ally. We request them to sign our Ethic Code and to training their staff about Diversity & Inclusion issues.
The Certification Program is a longer process and ask to the organizations a bigger commitment that will be verified by a third part; the international certification body RINA. The Certification add more values to the organization in terms of governance, welfare, marketing and loyalty. Click here to discover more about the certification.
ESG & ONU'S SUSTAINABLE GOALS
Communicate your commitment for a sustainable and inclusive tourism internally toward your LGBTQ+ employees and externally to meet your stakeholders expectations.
TRAIN YOUR STAFF & BE IDENTIFY AS LGBTQ+
68% of LGBTQ+ travelers prefer to stay at an LGBTQ+ Welcoming Hotel. Traine your staff about Do & Don't to better welcome LGBTQ+ guests and show your QV Accredited label.
GET THE CHANCE TO BE REWARDED
Start your LGBTQ+ Marketing Strategy and show your commitment to the LGBTQ+ Community. Get the chance to be rewarded at the annual QPrize Award ceremony.
INTERNATIONAL LABEL
We provide an independent and international label to attract and retain qualified LGBTQ+ clients.
SOCIAL MEDIA & PRESS
We advertise your hotel using various communication channels across social media platforms and through media coverage.
TARGETED AUDIENCE
We aim to reach the travelers you desire by leveraging our mailing lists and forming partnerships with the largest LGBTQ+ associations in the world.
STAY ON TOP
We develop solutions with industry leaders to keep pace with the times and ensure we are always prepared to tackle any situation.
TOOL KIT
We provide you a full tool kit with guidelines to help you communicate and attract LGBTQ customers in the best way possible.
DIRECT BOOKING
We provide you with tools and strategies to increase direct bookings on your website.
The training sessions on LGBTQ+ Tourism have unanimously and more solidly reconfirmed its role as a crucial driver toward openness and diversity, so that hosts will be always able to put themselves in their guest’s shoes. All topics were treated clearly and effectively, such that our attendees (hotel members and colleagues) were inspired to reflect on and discuss stimulating questions. Learning to recognize the nuances of the members of the LGBTQ + community helps us to recognize how in reality each of us is different and unique compared to the other, and this diversity-uniqueness could be a new definition key to define the variety of our hotels. Based on the new stimuli thanks to your knowledge and skills, we have taken action as a Brand to carry out some initiatives on the occasion of Pride that will touch the destinations of BWH Hotels in the Italian territory, with the desire to involve them in spreading and sharing their own event channels. We thank you again for the start of a common adventure with the hope that the sentiment of openness and inclusiveness will continue to expand.
Hotel 21WOL has deeply appreciated this collaboration, which has contributed to implement the D&I protocol into our business values. Our values embed inclusion and respect for diversity, also in gender and sexual identities. In addition, the LGBTQ+ market is extremely interesting and must be targeted with a devoted training, in order to better respond to guests’ expectations. Inclusivity cannot be just a good intention, it must be supported by training, in order to supply useful tools to manage hospitality. Knowing the guests’ expectations is a must, to approach the demand of a fast growing market. Our feed back is very positive, both for the interest in this training and the tools you have supplied: the perfect mix of theoretical contents and day-by-day example is the correct approach. I want to point out that this protocol has improved the capacity to listen to the guest and, even more, to anticipate her/his desires.
GREAT COLLABORATION – LEONARDO HOTELS CENTRAL EUROPE (ITALY DIVISION)/SONDERS&BEACH. It is easy to work together with them, share work, discuss the project, explore solutions. This is a great collaboration, and we are sure it will be an added value for all our guests.
The accreditation process is essential for organizations that are newly engaging with the LGBTQ Welcoming initiative, or those that need initial aid to gear up for an upcoming certification review. This initiative offers an array of services tailored to equip organizations with the requisite capabilities to meet the needs of the LGBTQ community in a respectful and effective manner.
The program primarily offers education and advisory services, presenting practical solutions and insights to enhance understanding of the unique needs of the LGBTQ community. This can range from training of staff, the establishment of broad-minded company protocols, and amendments in aspects related to client service.
Furthermore, the accreditation process aids organizations in instituting necessary alterations within their premises to ensure an inviting and secure atmosphere for all. This can entail physical transformations, like introducing gender-neutral amenities, to cultural shifts, such as fostering an inclusive and positive work culture.
Upon completion of the accreditation process, the organization will be equipped with the proficiency and tools required to successfully navigate the certification review. The accreditation and certification initiatives can thus operate hand-in-hand, laying out a comprehensive journey for organizations aspiring to be genuinely LGBTQ Welcoming.
READY FOR THE NEXT LEVEL?
If you want to go further to the next level, instead to start with the “QV Accreditation Program” you can consider our QueerVadis Certification Program.