GNAMBOX is an online magazine which was started in 2012 to tell the story of our lives through our two passions: cooking and travel. We have always loved to introduce ourselves to our readers through the recipes of our daily life: simple, immediate and with that twist that makes them memorable. A few weeks ago GNAMBOX also became an e-commerce site where you can find some of our curated selection of products to make your everyday life more beautiful.
What do you do that is special compared to other influencers in the foodie world?
Interesting question… Let’s just say that often influencers tend to speak about themselves first, while we want to leave space for our content and prioritize the publication of recipes and photos of the food, rather than photos of our private life.
How long have you known each other and entered this business?
We met in November 2009 and have not left each other since. The idea of GNAMBOX was born after a couple of years of looking for something we could do together.
How much has sexual orientation influenced your careers?
We think zero, we have always wanted to express ourselves for what we are in a very natural way. It was strange because especially at the beginning of our posts on Instagram, every time we published photos in which we held hands or kissed we lost a lot of followers, we did not let ourselves be intimidated by it at all and indeed we told ourselves never hide who we are.
Who is Gnam Box’s target audience, and how has the pandemic affected the company’s activities?
GNAMBOX’s target audience is predominantly female, 35-45 years old and from Rome northwards in Italy. The pandemic has affected us in a “positive” way because we have been discovered by many people looking for easy and good recipes that they can prepare at home with easy-to-find ingredients. This forced hiatus has also allowed us to be able to dedicate ourselves to our newly launched GNAMBOX STORE.
Did the fact that you are homosexuals make you choose to address that specific target, or does the community choose you because you are homosexual?
We have never chosen which target audience to address, everything has always been super spontaneous and natural.
What are your favorite dishes at this time of year?
We would eat pizza all day, but maybe that doesn’t count. We love Middle Eastern cuisine so much and hummus is almost never missing from the table when we’re in the mood for something special. The beauty of this recipe is that in addition to the basic one, you can customize it with seasonal vegetables.
How can our readers find you?
On our website www.gnambox.com and especially on instagram @gnambox.